Yongjin Hwang

Assistant Professor

University of South Carolina


Speaker Bio:

Yongjin Hwang, PHD, is an associate professor in Sport and Entertainment Management at the University of South Carolina. He received his bachelor’s degree in business administration from Sungkyunkwan University in South Korea, after which he moved to the United States to become an audio engineer. While working in the recording studio, Flux Studios in New York City, Hwang completed a master’s degree in music technology at NYU. As a result of his educational experience, Hwang decided to combine the two-degree subjects together as a doctoral student at UofSC in the Department of Sport and Entertainment, where he now serves as an assistant professor in the department researching entertainment-related topics such as consumer behaviors in music and esports.

Presentation Videos:

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How BTS Has Turned Virtual Live Concert Satisfaction During COVID-19 Into Show-Biz Dynamite

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