Wyvonne “Wy” Hawkins assists musicians in building or improving their sustainable music ecosystem business foundation in the areas of career development, artist management strategy, profit generation, and project management so they can achieve prosperity. As a versatile music manager, producer, empowerment coach, entrepreneur, and music business architect for musicians, Dr. Hawkins has diverse knowledge, experience, and results. Wy holds a Doctor of Business Administration degree from Northcentral University. Her research in the field of the music industry business led her to author her doctoral study entitled “A Musician’s Livelihood: A Qualitative Study Examining Perceived Barriers to Profitability for Independent Musicians.” In addition to her DBA from Northcentral University, Wy received a Music Industry Certificate in Music Industry Essentials from the Clive Davis Institute of Recorded Music at New York University Tisch School of the Arts in conjunction with Billboard. Wy is a member of the Music and Entertainment Industry Educators Association and the Music Managers Forum.