Participating Sponsors
Educational Partners
Julie Viscardi-Smalley, Associate Professor in the Sports, Entertainment, Event Management Department at Johnson & Wales University, specializes in teaching about the music industry, entertainment management, event management, concert production, music theory and music history. Her doctoral research is centered around the application of threshold concept theory to music industry education. Additional research interests include music education, the analysis of popular music, the music industry, concert / festival / event production, online teaching and learning and curriculum / program design in higher education. She has 15+ years experience teaching online and engaging in instructional design for excellence in online learning.
Viscardi-Smalley's professional experience in the music industry includes work in booking agencies, concert production, tour coordination, artist management, marketing for music, record labels and copyright/publishing for musical works. She has worked on the production team for concerts at a variety of club- to arena-sized venues across New England with popular artists such as Metallica, Avril Lavigne, Gwen Stefani, The Black Eyed Peas, Backstreet Boys, Dropkick Murphys, The Pixies, Bright Eyes, Moby, Keller Williams and more - as well as legacy acts such as Bob Dylan, The Beach Boys, The Temptations, Frankie Valli, KC and the Sunshine Band, Kool and the Gang, Steppenwolf, Johnny Rivers and more. Viscardi-Smalley assisted in the tour coordination for cross-country sponsored college tours for artists such as Howie Day, All-American Rejects, Gym Class Heroes and Drake. She has handled management, marketing and public relations for a number of growing Boston-based rock acts as well. She enjoys attending live music events, performing music and spending time with family.