Sarita M. Stewart is an Associate Professor of Creative & Entertainment Industries in the Mike Curb College of Entertainment & Music Business at Belmont University in Nashville, Tennessee. Stewart’s teaching expertise is in the area of public relations, music marketing, and consumer research. Her main research focus is on the topic of music consumption, with accompanying interests in the areas of fandom, mood management, and music festivals.Dr. Stewart’s publications include an essay on LeAnn Rimes album Blue in Please Allow Me To Introduce Myself: Essays on Debut Albums (Ashgate), and book chapter, TV, Radio, and Music Research, in Research Methods in Communication (Third Edition) (Vision Press). Stewart, along with her co-authors Maria Ivey of IVPR and Dorren Robinson (Belmont University) are finalizing a textbook: Music Publicity: A Practical Approach, scheduled for publication by Kendall Hunt in Fall 2020. Additionally, Stewart serves as a book editor of the Springer International Music Business Research Series. Currently, she is Vice President of the International Music Business Research Association, an organization based in Vienna, Austria. Stewart has also participated as a panelist at numerous academic and industry conferences. Stewart’s entertainment industry experience includes a 13-year stint at Curb Records where she served as Director of Marketing, and AKG Acoustics, as U.S. Marketing Manager. Stewart holds a B.S. in Business Administration from Oregon State University, Masters in Business Administration from the Drucker School of Management at Claremont Graduate University, and a Ph.D. from The University of Alabama. She is a 2017 graduate of Leadership Music.