Morgan Bryant

Assistant Professor, Marketing

Haub School of Business, St. Joseph’s University

Website

Speaker Bio:

Morgan M. Bryant, PhD is an Assistant Professor in the Marketing Department of The Haub School of Business at Saint Joseph’s University (SJU). In this role, Dr. Bryant teaches Marketing Research, Marketing Analytics, and Principles of Marketing in the undergraduate and graduate programs. Prior to joining the faculty at SJU she served as a Faculty Fellow in the Curb College of Entertainment & Music Business at Belmont University. In this capacity, Dr. Bryant taught Entertainment Economics and a newly developed Social Media Analytics for Entertainment course. Her research focuses on social commerce, at the intersection of online, social media, and consumer purchasing behavior. Dr. Bryant has presented her research at a variety of professional conferences including the Society for Marketing Advances, American Marketing Association, Marketing & Public Policy, and the American Council on Consumer Interests. She has also been an invited speaker at the Philadelphia Hispanic Chamber of Commerce, the University of Alabama and the Rochester Institute of Technology. Prior to academia, Dr. Bryant’s professional experience includes more than thirteen years in consumer market research and strategic decision analysis with several well known companies including Merck, Johnson & Johnson, and Autotrader.com.

Morgan M. Bryant, PhD is an Assistant Professor of Marketing and Faculty Liaison for Diversity, Equity, and Inclusion, at The Haub School of Business at Saint Joseph's University (SJU). In this role, Dr. Bryant Reeder teaches Marketing Research, Marketing Analytics, and Principles of Marketing at the undergraduate and graduate level. Prior to joining the faculty at SJU, she taught Entertainment Economics and Social Media Analytics at Belmont University. Her research focuses on social commerce, at the intersection of online, social media, and consumer purchasing behavior and often features entertainment contexts. Dr. Bryant Reeder has presented her research in a variety of professional and academic organizations including the American Council for Consumer Interests, Society for Marketing Advances, Music and Entertainment Industry Educators Summit, and the Marketing and Public Policy Conference. She holds a PhD in Consumer Economics from the University of Georgia, an MS in Healthcare Financial Management from Temple University and an MBA in Finance and BS in Business Administration from Florida A & M University. Dr. Bryant Reeder has more than thirteen years of professional experience in consumer market research and strategic decision analysis with several Fortune 500 companies and government agencies, prior to her career in academia. Dr. Bryant Reeder also serves as the Vice Chair of the Board of Directors for the Give A Note Foundation, a national non-profit organization supporting the provision of music education in culturally diverse, underserved, and Title I K-12 schools throughout the country.

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Summit Year:

The Crossover: Evaluating Mainstream Consumption of Urban Music Concerts