Morgan M. Bryant, PhD is an Assistant Professor in the Marketing Department of The Haub School of Business at Saint Joseph’s University (SJU). In this role, Dr. Bryant teaches Marketing Research, Marketing Analytics, and Principles of Marketing in the undergraduate and graduate programs. Prior to joining the faculty at SJU she served as a Faculty Fellow in the Curb College of Entertainment & Music Business at Belmont University. In this capacity, Dr. Bryant taught Entertainment Economics and a newly developed Social Media Analytics for Entertainment course. Her research focuses on social commerce, at the intersection of online, social media, and consumer purchasing behavior. Dr. Bryant has presented her research at a variety of professional conferences including the Society for Marketing Advances, American Marketing Association, Marketing & Public Policy, and the American Council on Consumer Interests. She has also been an invited speaker at the Philadelphia Hispanic Chamber of Commerce, the University of Alabama and the Rochester Institute of Technology. Prior to academia, Dr. Bryant’s professional experience includes more than thirteen years in consumer market research and strategic decision analysis with several well known companies including Merck, Johnson & Johnson, and Autotrader.com.