Michelle Conceison teaches Artist Management, Concert Promotion & Touring, Marketing of Recordings, and Survey of the Recording Industry in the Recording Industry program at Middle Tennessee State University. She also runs management and marketing company Market Monkeys, managing GRAMMY nominated string band Della Mae, English guitarist/songwriter John Smith, and North Carolina songwriter Sarah Siskind. She has a MBA from Simmons School of Management and a BA from Tufts University. A past President of the board of Folk Alliance International, she has been leading their research initiatives since 2015 - her presentation today is an executive summary of the first phase of research they have embarked on to study the Folk audience and community. She also serves on the board of the International Bluegrass Music Association and runs managers professional programming at conference for the Americana Music Association and East Coast Music Association (Canada).