Melanie McClain is a New York based Web3 world builder, culture curator, 2021 Billboard Change Agent, member of the BAYC community, and the founder of Blurred Lines. She is also the Head of Community at the Web3 company, P00LS, where she helps musicians, athletes, brands and creators build worlds and communities around custom cryptocurrencies.
In her 12 years as an early adopter in the music industry, Melanie has helped break emerging talent and global household names like G-Eazy, Burna Boy, Juice WRLD, Megan Thee Stallion, Lil Nas X, Lizzo, and Rosalía. Her past experience includes roles as the U.S. Hip-Hop and African Music Playlist Curator at YouTube Music, the first music Publishing A&R at Secretly Group, Head of Digital Culture at Sean Parker’s Airtime, Experimental Music Manager at Budweiser and Staff Writer at Solange's Saint Heron. While at Secretly Group, Melanie was honored as a 2021 Billboard Magazine Change Agent in publishing alongside Sony/ATV’s Jon Platt, Warner Chappell’s Ryan Press, Primary Wave’s Justin Shukat and Round Hill’s Josh Gruss for her mission to diversify the indie music company’s roster with left-of-center voices from across the Black diaspora.
In late 2020, Melanie founded the Blurred Lines community to unite like-minded tastemakers from around the world to share left-of-center music by international Black musicians and discuss topics like music distribution, publishing, Web3, digital marketing, and brand partnerships. The community produces playlists of new music, panels and educational resources about Web3 technology. Melanie has been highlighted in Billboard Magazine’s Change Agents issue, NYLON Magazine, The Guardian, Artsy and other international publications.