During his 30-plus years in the music industry, Keith Hatschek has been a professional musician, producer, recording studio owner/engineer, music industry sales VP, and founded his own music technology marketing and public relations agency. Since 2001 he has been a full-time educator and author, directing the Music Management program at University of the Pacific from 2001-2020. He is author of the three music industry books: How to Get a Job in the Music Industry (3rd Ed.), The Historical Dictionary of the American Music Industry and The Golden Moment: Recording Secrets from the Pros. Hatschek compiled a collection of 70 of his articles providing tips and career advice for emerging artists, The Hitchhiker’s Guide to the New Music Industry, available via Amazon Kindle. His newest book detailing Dave Brubeck and Louis Armstrong’s collaboration in the 1950s to create a jazz musical challenging segregation is forthcoming in 2021. He is also researching the history of Motown’s recording engineers and their role in shaping the label’s iconic sound. He will retire from full-time teaching in May of 2021 to dedicate more time to research, writing and wine-tasting.