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Heather Ellis is a Product Marketing Manager for Spotify for Artists, focused on Fan Commerce. After studying Music Business at the University of Miami, she started her career working for Sony Music and The Orchard before finding her passion for music tech. In 2015, Heather joined the team at Pandora, where she was integral to the development and management of Pandora's Artist Marketing Platform (AMP) and actively advocated for a more democratized music marketing ecosystem. This philosophy stuck with her at Eventbrite Music and now at Spotify where she aims to meaningfully drive new business opportunities for artists.