First Avenue Productions / NIVA

Dayna Frank is President of NIVA (National Independent Venue Association) and the President and CEO of First Avenue Productions, Minnesota’s leading concert promoter and venue operator. She joined the family business in 2009 as Vice President. Best known as the home of Purple Rain and the Mpls Sound, First Avenue is now ranked as #4 Worldwide Club and #48 Worldwide Promoter (based on ticket sales). Over the last eight years, Dayna has aggressively expanded the business beyond its star-adorned walls, opening multiple music venues and restaurants, creating a robust membership program, and developing a Community Performing Arts Center on the Mississippi riverfront. First Avenue has been recognized with numerous accolades including: “Best Big Rooms” and “Best Venues in America”, Rolling Stone; “Best Clubs in America”, Complex Magazine; “#1 Reason to Visit Minneapolis”, USA Today; and “#1 Live Music Venue: Artists’ Pick”, Metromix, among many others. Dayna is currently Development Committee Chair of the Minneapolis Parks Foundation. She previously oversaw Scripted Series Development and Production at VH1, and served as Creative Executive at Watermark Productions. She is former Founder and Board Member of F.A.I.R., a nonprofit housed under the Los Angeles Gay & Lesbian Center advocating marriage equality. Dayna sat on the Work Place Partnership Group, a City of Minneapolis appointed group to tackle the issue of earned sickness and safe time in Minneapolis. Dayna earned a BA, individualized study, from New York University. She is a member of the 2018 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.