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David Allan, PhD is Professor of Music Marketing at Saint Joseph’s University in Philadelphia, PA. Allan brings to his academic career the experience from a twenty year plus career in radio broadcasting that began as a disc jockey in Oxford, Ohio at 97X in 1981 and ended as a VP/GM for Clear Channel where he left in 2002. Allan has a BA in Communications from American University, an MBA in Marketing from Saint Joseph’s University, and a Ph.D. in Mass Media & Communication from Temple University. Allan is widely published including two books: Soundtracks and Playlists in Everyday Life and countless journal articles (Journal of Consumer Research, Journal of Business Research, and the Journal of Advertising Research). Allan has been quoted in the Wall Street Journal, Philadelphia Inquirer, Washington Post, and Billboard Magazine.