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Keynotes

Fred Beteille

Director, Sound Design & Audio Product Platform
Meta

Speaker Bio

Living and working at the nexus of media and technology – Fred Beteille is an industry veteran with 20+ years experience in the media and technology industries. Currently, as Meta’s Director of Sound Design & Audio Product Platform, he is responsible for idea incubation, research & development, and ultimately the launch of the company’s products within the realm of Music & Audio. He joined the company in 2017 and was instrumental in the development of Facebook Live. Prior to this, Fred was a Product Lead at Google / YouTube where he worked on initiatives ranging from Content ID, Monetization, Rights Management, Music Apps, and more. Collectively, his products are used by billions of people around the world, generate billions of dollars in revenue, and are designed to help solve the most complex business and user problems. Motivated by making an impact, he’s on a constant mission to bring a spiritual connection to his everyday life and ultimately his work through meditation, mental health advocacy, and mentorship both inside and out of the office.

Bridging the gap between entertainment and entrepreneurship, Fred is both an accomplished songwriter and musician – personally and professionally. His label, TrackTribe, is a collective of artists who provide creative services and high-quality music for creators, media companies, and fans. He is also committed to making a positive global impact by empowering creative communities and supporting social causes through SongAid, a platform he founded where the simple act of listening to music, engaging in dialogue and sharing on social media helps in the fight for equal rights and justice. Funds generated from SongAid content go to organizations investing in the foundations of equality – ending hunger and poverty, creating educational and economic opportunities, criminal justice reform, improving health and well-being, and environmental preservation.

Earlier in his career, Beteille was COO and SVP of Technology at the Google-acquired RightsFlow, overseeing licensing and royalty administration functions and technologies. In addition, Beteille has sponsored and participated in numerous successful strategic mergers and acquisitions at both Google and Facebook (ex: RightsFlow, BandPage, Source3, etc.). He also held the positions of Sr. Director of Strategic Technology and Director of Business Affairs at The Harry Fox Agency (HFA), where he helped lead business development efforts and architected rights administration platforms. Under his tenure, HFA was the only music industry company to be recognized by InformationWeek and included on its Top-500 Relentless Innovators list (#121). Fred served as Chairman of the Board of the Music Business Association from 2015 – 2019, leading the organization through unprecedented growth and change. He is also a former board member of WhyHunger, a non-profit dedicated to ending world hunger. He holds a degree in Music Business Management from New York University.

Karl Fowlkes

Founder & Managing Partner
The Fowlkes Firm

Speaker Bio

At just 29 years old, Karl’s client portfolio is vast and he currently represents rising star Blxst and Section 8 – the young super producer behind Lil Baby’s highest chart topping singles “The Bigger Picture,” and "We Paid" as well as Internet Money sensation, Dro Kenji. One of the latest deals Karl negotiated was for his client Blxst and Red Bull Records which was a cutting edge partnership, paving the way for artists of tomorrow to rethink traditional major label deals with entrepreneurship and ownership in mind.

While there are just a mere 2.1% Black law firm partners nationwide, Karl is among them. Under the umbrella of his own firm (The Fowlkes Firm), Karl’s clients have music contributions in over 30 Billboard charting albums. Within the past few years alone, Karl has negotiated deals worth over a combined $45 million.

Publications such as Variety, Rolling Stone, Complex, and Bloomberg Law have sought Karl’s subject matter expertise on topics ranging from the tricky business behind sampling music to surviving a viral hit. Top academic institutions such as Drexel University have taken note of Karl’s accomplishments and brought him on board to serve as one of the youngest adjunct professors on campus helping to build out their music business programs.

Some of Karl's most recent accolades include: 2020 Diverse Representation Rising Star, 2021 Variety Legal Impact Report Nominee, 2021 Variety Top Music Attorney, Bloomberg Law 40 Under 40, NJBiz 40 Under 40 and Hits Daily Double: Noisemaker.

Melanie McClain

Head of Community
P00LS

Speaker Bio

Melanie McClain is a New York based Web3 world builder, culture curator, 2021 Billboard Change Agent, member of the BAYC community, and the founder of Blurred Lines. She is also the Head of Community at the Web3 company, P00LS, where she helps musicians, athletes, brands and creators build worlds and communities around custom cryptocurrencies.

In her 12 years as an early adopter in the music industry, Melanie has helped break emerging talent and global household names like G-Eazy, Burna Boy, Juice WRLD, Megan Thee Stallion, Lil Nas X, Lizzo, and Rosalía. Her past experience includes roles as the U.S. Hip-Hop and African Music Playlist Curator at YouTube Music, the first music Publishing A&R at Secretly Group, Head of Digital Culture at Sean Parker’s Airtime, Experimental Music Manager at Budweiser and Staff Writer at Solange's Saint Heron. While at Secretly Group, Melanie was honored as a 2021 Billboard Magazine Change Agent in publishing alongside Sony/ATV’s Jon Platt, Warner Chappell’s Ryan Press, Primary Wave’s Justin Shukat and Round Hill’s Josh Gruss for her mission to diversify the indie music company’s roster with left-of-center voices from across the Black diaspora. 

In late 2020, Melanie founded the Blurred Lines community to unite like-minded tastemakers from around the world to share left-of-center music by international Black musicians and discuss topics like music distribution, publishing, Web3, digital marketing, and brand partnerships. The community produces playlists of new music, panels and educational resources about Web3 technology. Melanie has been highlighted in Billboard Magazine’s Change Agents issue, NYLON Magazine, The Guardian, Artsy and other international publications.

Dave Melhado

VP of Music & Marketing
UnitedMasters

Speaker Bio

Dave Melhado is an experienced music executive, with extensive experience in developing emerging artists and helping them create emotional connections with their audience. David’s broad background in A&R, Marketing, Digital Strategy and Insights has culminated in exceptional work across Music, Sports, and Technology.
David started his career in Atlanta as an Artist Manager working with Grammy Nominated songwriters and producers’, Verse Simmonds & Sham “Sak Pase” Joseph. David’s management roster credits included Jay Z, Kanye West, Chris Brown, Dr. Dre and Rihanna.

After 6 Years, David left talent management and helped launch Atlanta-based distribution startup, StreamCut where he signed and developed multi-platinum recording artist Gunna. After 2 years, David joined Roc Nation as Director of Marketing to lead marketing efforts for the labels roster including Buju Banton, Rapsody and Casanova.

As Head of Artist Marketing at UnitedMasters, David is responsible for leading artist marketing initiatives as well as product & brand marketing efforts for the UnitedMasters mobile app and their fast growing artist community. In his time with UnitedMasters, David has worked closely with NLE Choppa, Tobe Nwigwe, Alina Baraz and Col3trane.

Will Page

Author of 'Tarzan Economics: Eight Principles in Pivoting through Distruption' and Former Chief Economist of Spotify and PRS For Music

Speaker Bio

Will Page is the author of  ‘Tarzan Economics: Eight Principles in Pivoting through Disruption’, published by Simon & Schuster in the UK and Little Brown and Company in the US. He was formerly Chief Economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead's ‘In Rainbows’ and saved BBC 6Music. At Spotify he helped redefine catalogue, uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, Will’s work is regularly featured in Billboard, The Economist and the Financial Times, His most recent publication on Twitch’s Rockonomics examines how live streaming will coexist with live music. He is a visiting fellow at the London School of Economics and a fellow at the Royal Society of the Arts.

Ralph Simon

Music industry executive, Founder and CEO of Mobilium Global, co-founder of Zomba and Jive Records.

Speaker Bio

Ralph Simon has enjoyed a spectacular 30+ year career in a variety of prominent entertainment areas:  A music industry visionary who co-founded major indie Zomba and Jive Records, signed hit talent, grew a huge international music publishing company, managed the world’s top record producers, and ran Capitol Records and Blue Note labels in Hollywood.  He saw the potential of mobile phones and social media very early and became a founder of the global mobile entertainment industry - he is known as the “father of the ring tone”.  Always at the forefront of mobile social media innovation and mobile content and entertainment, and works with global, digital business leaders, and political innovators around the world.  Highly respected reputation as a distinguished interviewer and moderator globally with his unique interviewing style. He's currently developing a great new music series for TV, “live” and social media - called “The Virtuosos”, with amazing new international artists and talent. He’s also involved in the video and mobile game industry in the UK and internationally. Founder/ Chairman of Mobilium Global, the 'international cool hunters’ and start-up investors, Ralph is based in London and has deep links in the EU, Spain, USA, and India. He’s a Fellow of the UK’s Royal Society of Arts (FRSA) and a member of the Recording Academy in the USA.